Movers and Shakers: Giulio Gatti-Casazza (1869-1940)
by Georg Predota He single-handedly revolutionized the world of opera by applying an unprecedented entrepreneurial philosophy to arts management. Giulio Gatti-Casazza managed La Scala in Milan for a decade, and he also served as the general manager of the Metropolitan Opera of New York for a record 27 seasons! His ideas of organizing opera houses as not-for-profit cultural companies situated an ancient art form decidedly in the modern world. Giulio Gatti-Casazza “Even the greatest genius,” he writes, “would not be able to change the nature of things and prevent the theater from being a great public service; its two faces, artistic and economic, must be wisely harmonized, to ensure the survival of an organism that is so schematic, but not less alive.” Gatti-Casazza was born in Udine but spent his formative years in Ferrara. He studied naval engineering, but his love of opera compelled him to take on the role of general manager at the Teatro Comunale in Ferrara. His way...