7 Steps to Start Your Music Career

 

Technology has opened a host of new professions and opportunities for people around the world. In fact, the music industry has been part of the growth – changing, expanding and evolving to meet new demands. Instead of competing for traditional jobs in an orchestra, among chamber musicians, or as soloists, emerging string musicians are looking at alternative careers that utilize their skills in new ways.

Undergraduate students have more opportunities than ever to enter a music career. With social media and global communications, the prospects are wide open. In fact, you can build your music career on your own terms. However, there are certain steps you need to take to ensure that you reach the goals you have in mind.

1. Build your entrepreneurial mindset

To forge a new path, you have to be willing to take risks. That’s what entrepreneurs do. They take an idea and develop strategies that will allow them to make it a reality. The most successful use determination and drive to make their vision materialize. This means that you’ll need to learn to write a business plan. There are many free resources available online if you search ‘music business plan.’ Remember, you’ll need to do your homework on this. The greatest idea will fail without the right planning.

2. Understand exactly what you want to do

This is sometimes easier said than done. Perhaps you know you want to have a professional music career, but the exact nature of the idea is rather hazy. While writing your business plan, you’ll discover that you’ll need to outline your specific goal. To understand that point, you'll need to be able to articulate your specific intent. Having a few, explicit sentences ready when people ask you about your plan will also keep you on the path of success. Your intent should outline your immediate and future goals.

3. Build a network of contacts that support your idea

In the music industry, much like other industries, who you know can make all the difference between success and failure. For your career, cultivate relationships with new and old colleagues. People who can help you gather ideas and new perspectives for your career projects. It’s also a good idea to build an advisory board of your closest contacts to help counsel your decisions. Effective entrepreneurs understand that they can’t do it alone. They need alternate insights and other's specialties to succeed.

4. Build your selling skills

This doesn’t mean take a course in used car salesmanship. It means that you need to build your charisma. Can you easily describe your vision so that it inspires others? That’s what you need to cultivate. Your performance ability is just as important as your verbal and written skills. Cover letters, grant proposals and other solicitations require strong communication to be effective. If you can articulate your dream so that it compels others, you’ll be able to achieve your goals faster.

5. Plan your work, work your plan

This adage applies to every activity. In order to realize your short and long term goals, you must plan and then do. Break down the steps you need to accomplish to achieve a specific objective. This means having daily “to-do” lists that work toward the end result. Each objective should be part of the steps required to complete another stage in your plan. Although this is part of your initial business plan, writing down a series of tasks to fulfill each day helps keep you motivated and on track.

6. Utilize the Internet in every way

Successful promotions no longer require huge amounts of money to ensure they work. The Internet has leveled the playing field for a number of business enterprises, including the music industry. You can build a following for your music on social media, websites, and YouTube. If you aren’t really computer savvy, there are self-help books available by the millions. Do a little research before launching your online marketing campaign. You can also employ experts to fulfill that part of the process, but remember, the Internet is essential for building a music career.

7. Employ sound budgeting and outreach strategies

No business can operate without a clear budget. By understanding your income and expenses, you’ll be able to make smart decisions about the next steps in your plan. Also, consider employing an agent, if you don’t already have one. An agent will work from commission, so you can earn funds and keep your performance skills sharp while you’re building your music career.

Establishing a music career has never been easier, but that doesn’t mean the journey won’t be hard. Remember to keep your love of music alive and motivate yourself during the process. It’s rare that entrepreneurs become successful overnight. If you maintain your strategies, you can successfully realize your dreams.

Published by StringOvation Team on July 25, 2017

The Story Behind Vivaldi's Four Seasons

Antonio Vivaldi (1678 - 1741)  was a prolific, 18th-century Baroque composer who wrote more than 500 concertos. About 230 of those concertos were written for the violin. The most famous of all of Vivaldi’s works is "The Four Seasons” (“Le quattro stagioni”) violin concerto.

Vivaldi’s "Four Seasons": a radical violin concerto

Young people in the 21st-century can have a difficult time envisioning any piece of music as “radical.” In the world of contemporary pop culture, “radical” music means the inclusion of profanity, pejoratives, or rebellious language and sentiments. 

During the Baroque period, the idea of radical music was anything that veered from the traditional way of doing things. Other “radical” classical composers of their time periods include Mozart and Stravinsky. Unlike those composers, however, historians cannot claim that Vivialid’s “The Four Seasons” caused any riots. That said, the first performances in Italy, France, and throughout the European continent had frequent concert-attendees and music theorists up in arms about what to make of his newfangled musical notions.

Vivaldi’s inventive music program

One of the reasons Vivaldi’s Four Seasons was so unique is that it was one of the first classical compositions to implement and follow a dynamic music program. You’re probably familiar with the concept of a “music program,” where the music aligns with a specific text. In fact, that style of performance wasn’t made popular until the Romantic era. 

“The Four Seasons” movements are actually part of a larger body of 12 total concertos, including "The Four Seasons." The larger work is called, “Il cimento dell’armonia e dell’inventione,” or, “The Contest Between Harmony and Invention.”

Speaking of invention and innovation...

While the program format was one “radical” innovation implemented by Vivaldi, so were some of the techniques required by Vivaldi to play the piece. While he was a lover of opera, the brilliant mind of Vivaldi was captivated by the idea of being able to describe landscapes or scenes in ways that correlated with human behavior and emotions, but without setting the music to specific words.

So, while "The Four Seasons" were composed to honor the themes put forth in the previously-linked sonnets, Vivaldi composed the music in such a way that the technical playing and interpretations of the string musicians told the story - sans narration. 

He also included unique dynamic instructions that remain intact in the scores today. The musicians get to use their imaginations, and the imagination of the conductor, to interpret what Vivaldi imagined in his head when he wrote notes to the musicians. For example, asking violinists to play “like a sleeping goatherd” or the viola players to imagine “a barking dog.”

Also worth noting is that the concerto format as we know it didn’t really exist at this time. It was actually Vivaldi, and pieces like "The Four Seasons" setting solo instruments apart (frequently the violin) supported by a chamber ensemble, that gave rise to the concerto form we’re familiar with today.

Part of an early feminist movement

Besides Vivaldi’s musical genius and passion for opera, his appreciation for women and what they could set Vivaldi apart from many of his contemporaries. Vivaldi composed "The Four Seasons" between 1720 and 1723 while employed at “El Pio Ospedale della Pieta,” which was a girls school dedicated to orphaned girls. He worked as the Maestro de Violino (violin teacher) there and wrote some of his most famous works during that period of time. 

While we can’t say that he was truly a feminist, we can’t help but appreciate that Antonio Vivaldi spent a significant portion of his working life (1703 - 1733) mentoring talented young female musicians. And, with talent and fame such as his, he certainly had a choice in the matter. 

In honor of that, we recommend giving yourself the 48 minute and 54 second gift of the very talented female violinist, Janine Jansen as she plays Antonio Vivaldi’s “"The Four Seasons"” at Internationaal Kamermuziek Festival 2014. Enjoy listening to a narrative that Vivaldi’s musical genius brings to life in the mind’s eye.

Published by StringOvation Team on April 07, 2021