Pinoys listen to music 126 minutes a day, longest globally

 

Paul Icamina - The Philippine Star

 

The time spent by Filipinos listening to music, at an average of 126 minutes or a little over two hours a day, is the longest in the world. Iqbal Nuwir Anwar via Canva

Paul Icamina - The Philippine Star 

January 30, 2025 | 12:02am

MANILA, Philippines — Filipinos not only spend the most time on the internet and on social media, they listen to music the longest anywhere on the planet.

The time spent by Filipinos listening to music, at an average of 126 minutes or a little over two hours a day, is the longest in the world, according to a study conducted by the National Research Council of the Philippines (NRCP).

“Music is more than a means of entertainment – it is the people’s way to communicate feelings, resonate their stories and build on their emotions,” says Dr. Maria Alexandra Chua, a professor at the University of Sto. Tomas Conservatory of Music who leads NRCP’s Musika Pilipinas project.

And yet, as important as music is in these islands, more than half of Filipinos in the industry earn less than P20,000 a month, the NRCP study found.

The meager earnings are a little over the minimum wage in Metro Manila, says Chua, who is also with the UST Research Center for Culture, Arts and the Humanities.

This is reflected in the small share of music in creative revenues.

The gross value added of the country’s creative industry expanded from P1.61 trillion in 2022 to P1.72 trillion in 2023, according to the Philippine Statistics Authority. Music’s contribution is only P18.1 billion or 8.8 percent of the creative total.

The NRCP Musika Pilipinas project is designed to remedy this, defining the scope of the music ecosystem from publishing, recording and live music to the industry value chain. It will identify and assess market capital of music goods, particularly in the pivotal transformation to digital platforms, and determine growth prospects.

The NRCP study covered 700 industry players, and data was gathered from focus group discussions with artists, music company executives and organizations.

The study found that 61.1 percent of Filipinos involved in music creation, production, distribution and consumption were college degree holders; majority of them were freelance artists.

Most of the respondents said that to support their living expenses, they earned income not related to the music industry.

“Local artists would always have to go through what we normally identify as sariling sikap, that is, without any government intervention and support in music training, marketing and promotion,” says Chua.

Despite having the Philippine Creative Industries Development Act which promotes the development of Philippine creative industries, music is not a stand-alone sector in the creative industries council.

The music industry is subsumed under performing arts and audiovisuals, says Chua, who graduated at UST, magna cum laude, with a major in Piano.

There are problems of representation for music industry members in policy discussions, as well as in identifying music’s economic contribution as an important part of the Philippine creative economy, she points out.

A music coordinating council responsible for handling the dynamics, concerns, development and challenges faced by the industry is about time, recommends the NRCP study.

A centralized music coordinating council will handle the dynamics, concerns, strategic development plan and challenges faced by the industry, Chua says.

“The lack of effective protection of intellectual property rights of local artists is another crucial issue that needs to be addressed,” she says.

“The Philippine music industry should be understood as individuals, groups, institutions, companies and stakeholders who engage in the entire process of the creation, production, distribution and consumption of music within the Philippines,” Chua explains.

“To put it simply, they are creating, producing, reproducing, distributing or consuming music within the Philippines or producing music while representing the Philippines and from whose activities the Philippine economy benefits, including overseas Filipino musicians who send remittances,” Chua says.

Joseph Joachim Romanze in C

Joseph Joachim (June 28, 1831 -- August 15, 1907) (pronounced YO-a-chim) was a violinist, conductor, composer and teacher. He is regarded as one of the most influential violinists of all time. Joseph Joachim was born to Julius and Fanny Joachim, who were Hungarian Jews, as the seventh of eight children. Joachim was born in Kittsee (KopÄ any / Köpcsény), near Bratislava and Eisenstadt, in today's Burgenland area of Austria. At the time, Kittsee was part of the Esterhazy holdings in Hungary, and for this reason Joachim is often considered to be Hungarian. Joseph Joachim's birth house in Kittsee. In 1833 his family moved to Pest, where he studied violin with Stanislaus Serwaczynski, the concertmaster of the opera in Pest. (Serwaczynski later moved to Lublin, Poland, where he taught Wieniawski). In 1839, Joachim continued his studies in Vienna (briefly with Miska Hauser and Georg Hellmesberger, Sr.; finally â€" and most significantly â€" with Joseph Böhm). He was taken by his cousin, Fanny Wittgenstein (grandmother of the philosopher Ludwig Wittgenstein) to live and study in Leipzig, where he became a protégé of Felix Mendelssohn. In his first public performance with the Leipzig Gewandhaus Orchestra he played a violin concerto by Heinrich Wilhelm Ernst. The twelve-year-old Joachim's 1844 performance of the Beethoven violin concerto in London (under Mendelssohn's baton) was a triumph, and helped to establish that work in the repertory. Although his second concert tour there was less successful, Joachim was to remain a favorite in England.

COURTESY CALL

 COURTESY CALL

LOOK: Actresses Janella Salvador, RK Bagatsing, and the production team paid a courtesy call to Mayor Michelle Nakpil Rabat at Mati City Hall today, January 27, 2025.

Learned that their team is now in Mati City for the filming of the upcoming movie which is one of the official entries of the 2025 Puregold CinePanalo Film Festival.

According to Mayor Rabat the film will be of great help to promote tourism in their city.

#ShowbizNews

#RKBagatsing

#JanellaSalvador

#MatiCity

#DavaoUpdates

City of Mati LGU

  · 

See original

  · 

Rate this translation

All reactions:

448Dodi R. Juliano and 447 others

Hector Berlioz - Symphonie Fantastique

 Did you know that Berlioz composed his Symphonie Fantastique in just two months? In 1827, the young composer goes to the theater in Paris for a performance of Shakespeare’s Hamlet. The Irish actress Harriet Smithson, performing the role of the tormented Ophelia, entrances him and inspires him to incredible artistic heights, leading him to compose Symphonie fantastique. They did get married eventually in 1833! Watch Leonard Bernstein lead the Orchestre National de France in an exciting interpretation of Berlioz’s unforgettable work, filmed in 1976 at Paris’s Théâtre des Champs Élysées.

https://bit.ly/42hKNRJ

Love Theme, Orquesta Real de Xalapa, Esencial

Producción Discográfica: Esencial Dirección Musical: Zurisaddái Sastré Castelán Contacto: tels: (52) 228 812 6911 cel: 228 108 4097 web site: www.orquestarealdexalapa.com.mx e-mail: orquestarealdexalapa@gmail.com